So, you’ve decided to launch your business, and it’s time to bring your brand to life. After months of brainstorming, you’ve developed an outstanding product idea. You’ve likely even assembled a small team that shares your passion. Chances are, you’re building a great marketing strategy to acquire customers and drive conversions.
But here’s the thing – it’s becoming increasingly difficult for businesses to make a mark in today’s consumer-driven landscape. So, irrespective of whether you want to sell eco-friendly cutlery or offer prenatal yoga classes, you should be prepared to face stiff competition to attract new customers.
How to Bring Your Brand to Life
How can you ensure that your business stands out from the crowd in such a scenario? The key is to grab eyeballs with a distinctive brand identity. But you must understand that branding isn’t just about designing a quirky logo and slapping it across all your marketing collateral.
This blog will outline powerful tips for crafting a unique and memorable brand identity. Let’s get started. If you need help after doing these things, this brand agency is an excellent resource!
Define Your Brand
First, your brand is more than your business name and logo. To build an attention-worthy brand, you need to give it a personality. So start by identifying your reason and motivation for launching the business. Next, outline your brand’s vision, ethics, and values.
What type of social and political causes does your brand stand for? Do you want the brand to be perceived as a friend every customer can rely on or a role model they should look up to? How would your brand carry itself and interact with customers if it were a person?
Your answers to these questions will go a long way to carving your brand identity. First, ensure you clearly understand the issues your brand will be vocal about. Also, you need to define your brand’s voice and tone.
The next step is to draft a brand book with the help of a marketing agency comprising guidelines about your brand identity. Make sure you share these guidelines with your existing team members and recruits. Also, you should organize regular team meetings and events to help your team get the hang of the brand.
Branded Stationery
Branded stationery isn’t a new idea, but it works. Investing in custom pens and similar products for your business is a cost-effective way to spread your name and logo across your community. You could create branded folders, envelopes, calendars, and mouse pads.
The tangibility of customized stationery can go a long way to help your employees and customers resonate with your brand. It is, however, essential to make judicious use of your branded stationery. To begin with, every item is a well-thought-out reflection of your brand.
It can even leave a good impression on your clients and partners. This is a way to develop trust and engagement with them. For example, bill your clients by sending an invoice with your customized letterhead and envelopes. Your clients and partners can quickly identify that the communication comes from you and can be trusted.
Consequently, your brand can build better relationships. With all that said, branded stationery can help bring your brand to life alongside digital marketing strategies.
Come up with witty or inspirational taglines that you can use to enhance your branded stationery collection. Also, ensure you showcase it at the right place and time. Simply handing out customized pens and notepads to your team isn’t enough.
Instead, focusing on crucial company milestones to launch new stationery would be best. Hand them out during conferences, seminars, appraisals, etc. Or you could create personalized stationery and give it to individual employees to celebrate their achievements. Don’t forget to showcase your stationery during client meetings as well.
Don’t Ignore Packaging.
Like stationery, well-designed packaging can be instrumental in bolstering your brand identity. The color, shape, layout, and design of your product packaging should reflect your brand’s vision and values.
For instance, investing in sustainable packaging is an excellent idea if you want to project your brand to care for the environment. Likewise, if you want consumers to perceive your brand as a quirky friend, adding funny quotes and one-liners on the food packaging would be helpful.
Moreover, your packaging materials should also be durable enough to protect the contents from damage. For example, cube-corrugated boxes from a reputable shipping box supplier are a popular packaging option because they’re rigid, stackable, and easy to store. They’re also great for promotions because you can print your company name, logos, and other designs to spread your brand organically.
On the other hand, it’s essential to stay abreast of the latest packaging trends and innovations and keep an eye on your competitors. Packaging design can be time-consuming and tiring, so it’s better to let professionals do it for you. Companies such as Zenpack can help you design the packaging that matches best with your brand and stands out among the competitors. Also, this strategy will only work when selling a tangible product that needs physical packaging.
Focus on Your Online Presence
Unless you lived under a rock in 2021, you already know that a solid and active online presence is crucial for branding. Your company website and social media profiles to email signature and newsletters – make sure every aspect of your online presence aligns with the brand image you want to create.
Whether running a local fashion boutique or a global corporation, breathing life into your brand is necessary. Otherwise, your business will fail to outpace competitors and find its footing. The key is to create a remarkable brand persona and showcase it across all your online and offline communication channels.
